The deal, which was closed at the end of December 2007, is Heineken’s first acquisition in Belarus and is in line with Heineken’s strategy to establish itself as a leading player in the Belarusian beer market.
Nico Nusmeier, Regional President Central and Eastern Europe of Heineken N.V., commented: “This transaction is in line with our strategy to obtain leading market positions and brands. Belarus is a fast growing market and this deal will give us an excellent platform from which to grow both the Heineken brand as well as our imported Russian brands.”