Known for its strong “Hobby” and “New Era” brands, Hobi Kozmetik is a Turkish personal care company, having leading positions in hair gel, hair styling and liquid soap categories while also maintaining competitive positions in other categories of hair care and body care. In 2009, Hobi Kozmetik achieved a turnover of USD 27m with an EBITDA margin of 17.5%.

Dabur India Limited was selected as the preferred party in the process with its offer of USD 69m for 100% stake of Hobi Kozmetik. Dabur India Limited is one of the major consumer goods companies in India with 3 strategic business units: consumer care, consumer health and international business. Having 17 manufacturing sites, Dabur India Limited markets its products in over 60 countries. Master brands of the company in the consumer care division are Dabur, Vatika, Hajmola, Real and Fem. Dabur India Limited realized a turnover of around USD 750m in the financial year of 2009.

Dabur India Limited is willing to work with RIAG for further acquisitions in the region which emphasizes the high quality of the advisory work of RIAG.

The transaction was closed on the 8th of October, 2010.